ScottyP Surfwear

It was back around 1997 when I
started thinking about a logo that
could be marketed. At that time Tommy Hilfiger was selling everywhere. You could not go out in public anywhere without seeing someone in Tommy jeans or a shirt. It made me think this guy, Tommy, was making money every time someone purchased something with his name on it.

Nike was also big at the time.The funny thing is, their logo looks like nothing but a check mark. Nothing cool or eye catching at all. The catch is that they made it cool. They made a good sneaker and hired the best sports figures to represent the company. Every kid who wanted a pair of Nikes wanted them because they were cool. They could possibly become cool. Nike's sales are in the billions, and it's still a check mark!

So I figured that if I could develop a logo, put it on clothes, hats, or anything, then I could do the same thing. But it had to be cool.

Well, the possibilities were endless. First, what type of clothes were we going to market. Beach clothes. Is there any better place to be? I thought of the name SCOTTYP. It had a ring to it. But how could it be a logo? I was traveling behind a fish truck one day and they had a shark on the back of the truck and I remember looking at that shark and thinking, what a perfect fit. That night after a few drinks at happy hour and powered by Budweiser I drew the first SCOTTYP shark. That first drawing became U.S. trademark #2,174,638 registered July 21 1998. The motto of SCOTTYP is "ALWAYS MOVING ALWAYS FEEDING" which is a tribute to not only the shark but the entrepreneurs who have an idea and act upon it. The only reason an idea is crazy to someone is because they have never heard of anyone doing it. If Nike can market and sell a check mark, you can market and sell anything...

Just make it look cool! THANKS ScottyP